Main goals of the project
To develop a competitive identity by making sure our higher standards of farming are recognised and highlighted as a point of difference in the marketplace, focusing on organic and agroecological principles (Bio+).
Key objectives of this Innovation Hub include:
- to identify which agroecological principles should be included in the new Bio+ brand (i.e. which values/indicators will convince the consumers/clients/investors?)
- to consolidate the new brand in a collective voluntary certification system, a new Bio+ standard based on large national network
- to build on the strengths of the strong identity of the Danube Delta region as a natural park where only organic production is allowed, and the strong business and policy network of Innovation Hub facilitator
- to address the challenges of including agroecological concepts in the cultivation of crops (e.g. the role of rotation, field size, irrigation); what is the level of (agro-) biodiversity in the current production systems; what are the benefits of the Bio+ label regarding droughts and heavy rainfall?
Innovation Hub facilitator: Costin Lianu